Geo: United States of America
Brand: OppenheimerFunds
SVP, Head of Brand & Client Experience: Erik Schneberger
VP, Brand Strategy and Advertising: Wylie Kain
AVP, Brand & Advertising: Leonor Palao
Manager, Brand & Advertising: Hailey Brent
Manager, Brand & Advertising: Tess Skoller
Agency: McCann XBC
SVP, Group Creative Director: Audrey Huffenreuter, McCann XBC
SVP, Group Creative Director: Deirdre Virgie, McCann XBC
Associate Creative Director: Jacob Bakkila, McCann XBC
Senior Art Director: Meredith Niles, McCann XBC
Senior Designer: Arjie Asghar, McCann XBC
EVP Co-Head Account Management: Neil Frauenglass, McCann
VP Account Director: Dana McCullough, McCann XBC
Account Supervisor: Darian Weaver, McCann XBC
Assistant Account Executive: Mathew Guerra, McCann XBC
VP Strategy Director: Maria Parodi, McCann XBC
Project Management Director: Sagar Shah, McCann XBC
Chief Production Officer: Nathy Aviram, McCann
Executive Producer: Sally Hotchkiss, McCann
Innovation Producer: Phoebe Chao, McCann
Business Manager: Natalie Hernandez, McCann
VP Director Talent Payment: Terry Marcello, McCann
Music Producer: Dan Gross, McCann
Film Director: Michael Clowater, Smuggler
Editor: Nick Divers, Mackcut
Print Production: Craft NY
Published: February 2018
Synopsis:
OppenheimerFunds, a leading global asset manager, announced the expansion of its Challenge the Index brand campaign with the launch of a series of ads focused on its platform of new Multi-Factor ETFs. The campaign, developed by agency partner McCann XBC, will bring further awareness to the firm’s growing Beta Solutions business while specifically highlighting the sophisticated investment capabilities of its Multi-Factor ETFs.
The latest campaign for OppenheimerFunds by McCann XBC highlights their new Multi-Factor ETFs, which maximize the diversification benefits of combining multiple well-established investing styles such as value, momentum, quality, size and low volatility by dynamically readjusting factor exposure monthly in response to the current macroeconomic environment. The campaign uses a simple, memorable metaphor to introduce a not-very-simple product. We compare five investment factors to five human senses. And then reveal what happens when you use the wrong ones, all in 30 seconds… or in the time it takes you to read a billboard. The campaign delicately delivers the complexity of the message using fun and playful visuals.