Client: Organic Valley
Agency: Humanaut
Advertising Agency: Humanaut, USA
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Creative Director: Nathan Dills
Executive Producers: Tommy Wilson
Associate Creative Director: Bethany Maxfield
Copywriters: Austin Howe
Art Director: Steven Preisman
Senior Designer: Jen Rezac
Designer: Coleson Amon
Brand Producer: Fritsl Butler
Associate Creative Producer: Rachel Bohanon
Production Company: Humanaut
Director: Dan Jacobs
Producer: Alvaro Donado
Associate Producer: Thomas Stroud
Director of Photography: Daniel Andrade
2nd Unit Director of Photography: Annie Huntington
Post Production: Humanaut
Post Producer: Kyler Potter
Editor: D’arce Peter
Color: Matt Hadley
Motion Graphics: Victor Tyler
Published: April 2020
Country: United States
Synopsis:
Organic Valley has launched a new campaign with national TV and digital creative from agency partner Humanaut. “From Outside with Love” is designed to simplify the confusing health claims in the grocery store dairy aisle and highlight Organic Valley’s higher standards of animal care as the most important keystone differentiator for the billion-dollar organic dairy co-op.
According to a 2017 Newsweek story, 80% of U.S. dairy cows are kept in confinement and never see a blade of grass. Organic Valley’s standard of animal care is much higher, giving all cows as much time outside on pasture as the weather allows because happy, healthy cows make better milk. In these pastoral, low-stress environments, animals have ample room to roam and graze on organic grass.
“‘From Outside With Love’ is aimed at parents who are looking for higher-quality, more nutritious foods for their families. These parents know that not all food is created equal, and seek confidence that they are making the right choices for their family,” said Jaclyn Cardin, senior director of Integrated Marketing at Organic Valley. “How the animals are treated is one of the most important things they care about when choosing dairy because they understand that humanely treated animals make better milk.”