Creative Director Marc Hatfield
Art Director Martin Reed
Copywriter Jonny Durgan
Account Director Aaron Swan
Agency Producer Rachel Amess (Chops)
Director/ Production Co Wilkins & Maguire @ Stink
Producer Lundi Shackleton
Editor David Stevens
Post Production Aubrey Woodiwiss @ Electric Theatre Collective (grade); Stephen Miller @ Gramercy Park (flame)
Sound Design James Clark @ Clearcut Sound
DoP Pete Allibone
MEDIA
Media planning/buying Zenith
On the eve of the UN General Assembly in New York, as the world prepares to confirm its commitment to ending extreme poverty, Oxfam has launched a new TV-led campaign urging everyone to work together to make this dream a reality in the next 15 years.
Using real voices from some of the most challenging places in the fight against poverty, as well as ordinary people here in the UK, ‘We Won’t Live with Poverty’, by Rainey Kelly Campbell Roalfe/Y&R, tells viewers: “In just 15 years, extreme poverty has been halved - in the next 15 it could be gone”.
The campaign centres on this key statistic from the UN, and urges people to act together to solve the injustice of poverty starting now. The people in the TV ad, are all fighting to end poverty with Oxfam, in South Sudan on the banks of the Nile, in the Za’atari camp in Jordan, in Kathmandu, Nepal and in communities across the UK.