Every baby is a prince or princess to their parents, and with 2,000 babies born in the UK every day, they each deserve the same joyous celebration around their birth. At a time of national celebration around one special birth, Pampers is celebrating all babies born on the same day, in a new captivating film directed by award winning documentary maker, Elizabeth Stopford. This real-time content, we see the journey of everyday parents in the UK, mirroring the excitement of the new arrival in London. In the 90 second film created in the same 24 hours as all eyes were on London, we follow the epic journey from anticipation through to those precious first moments with their newborns, bringing to life the momentous occasion felt by every parent on the arrival of a new baby. Agency: Saatchi & Saatchi London
Category: Cosmetics & toiletries
Client: Pampers
Agency: Saatchi & Saatchi London
Production: Bare Films, London
Country: United Kingdom
Director: Elizabeth Stopford
Group Creative Director: Rob Burleigh
Creative: Hector Dudding
Creative: Oliver Quinn
Executive Producer: Lauraine Bhuglah
Editor: Phil Currie @ Stitch
Post production: The Mill
Music composer: Theo Vidgen
Sound Production: Scramble