Alternative title: Simple As
Media: TV
Category: Finance & insurance
Client: PayID
Agency: Mr. Wolf
Production: The Otto Empire
Country: Australia
Director: chris hill
Creative team: Jen Barnett
Creative team: Paul Bennell
Creative team: kelli anderson
Creative team: Steve Liu
Creative team: Matt Smith
Producer: Alex Tizzard
Executive Producer: Alastair Stephen
Executive Producer: Jo de Fina
Visual Effects: Fin Design and Effects
Strategist: Tony Singleton
DoP: Ross Giardina
Post production: Fin Design and Effects
Agency Producer: George Saada
Agency Producer: Tanja Perl
Editing Company: THE EDITORS
Editor: Bernard Garry
Retoucher: The CraftShop NZ
Account manager: Michael Stevenson
Web Development Partner: Dale Smart
Media: Customedia
PR: Blue Chip Communications
Research: Snapcracker Research and Strategy
CG Supervisor: Robert Grbevski
Published: February 2018
Synopsis:
Today sees the launch of a multi-million dollar national advertising campaign via Mr Wolf, introducing PayID – a new service designed to make payments simpler that will be rolled-out this year by most Australian banks, building societies and credit unions via mobile and online banking. The campaign highlights the goldfish moment that many of us can have when trying to remember a BSB and account number.