Creating a 'simpler world' for account switching, Engineâs advertising campaign draws on the behavioural traits of the featured animated characters to emphasise the key benefits of the service in comparison to the past. A feathered flying squad of birds represents the speed and efficiency of the new service and the automatic transfer of payments from a customerâs old account to their new one, a highly organised ladybird demonstrates the new opportunity for customers to choose the switch date tha...