Caples Awards 2019 | ||
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Ambient/Guerilla/Outdoor | - | Bronze |
Agency: AMVBBDO
Client: Mars Petcare
Product: Pedigree
Title: Dog Dates
Media: Ambient/OOH
Country: UK
Date Of Campaign: April 2018
Background:
43% of European older people are lonely. That’s 65 million people. In the UK, three-quarters of older people describe themselves as lonely, with almost half being so for years. For those who endure it, loneliness is as harmful to their health as smoking 15 cigarettes a day.
Idea:
The b...