| Clio Awards 2017 | ||
|---|---|---|
| Film | Public Service: Commercials (under Thirty [30] Seconds) | Silver |
| LIA Awards 2017 | ||
| TV/Cinema/Online Film | Campaign | Gold Winner |
| Cannes Lions 2017 | ||
| Film | TV / Cinema Film: Miscellaneous | Silver Lion |
| Spikes Asia 2017 | ||
| Film | Corporate Social Responsibility | Grand Prix |
| Ad Stars 2017 | ||
| Film | Product & Service: Foods | Gold |
A child is the centre of any parent’s life. So when that child grows up and moves out, it can be hard.
Pedigree has taken it upon themselves to help parents through this difficult life stage. How?
By replacing their child with a dog.
The Pedigree Child Replacement Programme is an adoption campaign squarely targeted at ‘Empty Nesters’ that aims to get dogs out of shelters and into homes that need them. An adoption campaign that pairs abandoned dogs with abandoned parents.