Pedigree Film Hard Man to Impress by Colenso BBDO Auckland

The Film titled Hard Man to Impress was done by Colenso BBDO Auckland advertising agency for Pedigree in New Zealand. It was released in Dec 2016.

Pedigree: Hard Man to Impress

Media
Released
December 2016
Posted
December 2016
Copywriter
Creative Group Head
Art Director
Creative Group Head
Executive Creative Director
Production Agency
Director

Awards:

Clio Awards 2017
FilmPublic Service: Commercials (under Thirty [30] Seconds)Silver
LIA Awards 2017
TV/Cinema/Online FilmCampaignGold Winner
Cannes Lions 2017
FilmTV / Cinema Film: MiscellaneousSilver Lion
Spikes Asia 2017
FilmCorporate Social ResponsibilityGrand Prix
Ad Stars 2017
FilmProduct & Service: FoodsGold

Credits & Description:

A child is the centre of any parent’s life. So when that child grows up and moves out, it can be hard.
Pedigree has taken it upon themselves to help parents through this difficult life stage. How?
By replacing their child with a dog.
The Pedigree Child Replacement Programme is an adoption campaign squarely targeted at ‘Empty Nesters’ that aims to get dogs out of shelters and into homes that need them. An adoption campaign that pairs abandoned dogs with abandoned parents.

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