Category: Fashion
Media: Film
Brand: Penalty
Agency: CDR+
Geo: Brazil
Advertising Agency: CDR+, São Paulo, Brazil
Creative Director: Caio Trevisan Aidar
Art Director: Breno Cardoso
Copywriter: Marcel Pazini
Illustrator: Breno Cardoso
Photographer: Eduardo Santos
Film Director: Ricardo Camargo
Additional Credits: F5 Creative Films
Published: June 2018
Synopsis:
Penalty MAX is the top of line product of Penalty, and we needed to say that Penalty MAX improves your abilities and performance, so we decide to go another way to say it, with a funny language, completely different than all other sportswear companies does, and using a popular Brazilian icon FALCÃO.