Client: Penny
Agency: Serviceplan
Advertising Agency: Serviceplan, Germany
Executive Creative Director: Christoph Everke
Creative Director: Moritz Dornig
Creative Director: Matthias Schuster
Senior Copywriter: Alessia Coschignano
Senior Art Director: Rebecca Labiner
Junior Art Director: Johanna Köhler
Senior Digital Producer: Helena Mertig
Account Director: Frederike Striegel
Account Manager: Julia Leibetseder
Junior Account Manager: Rabea Sinnreich
Published: March 2020
Country: Germany
Synopsis:
Serviceplan Campaign united with PENNY to launch a heroes of the neighbourhood campaign to thank their employees for working tirelessly through the Covid-19 crisis. The campaign consists of TV and online commercials, print ads and social media communication. PENNY thanks all colleagues in roughly 2,200 stores in Germany and the entire logistics team who, in this exceptional situation, are doing everything they can to provide sufficient supplies for the neighbourhood on a daily basis.