Category: Non-Alcoholic Drinks
Media: Experiential
Brand: Pepsi
Agency: Rapp
Geo: Brazil
Advertising Agency: Rapp, São Paulo, Brazil
Creative Director: Felipe Andrade
Art Director: André Marchesi
Copywriters: Henrique Guimarães, Lucas Sliva
Production Company: Trator Filmes
Director: Will Mazzola
Published: June 2017
Synopsis:
Inspired by the Champions League, the biggest interclub soccer championship in the world, Pepsi invited some soccer tickets collectors and asked them to exchange their most valued one for a Champions League finals ticket. Some of them have said "yes," others "no." And those that had proved their true love for the sport have won the real prize.