Client: Pepsi
Production: Direct Focus, Inc.
Producer: Kimera Rosen
Director: Joseph Kahn (Supply & Demand)
Post: ODD
Music Licensing: Barking Owl
Synopsis:
In two new ads, Pepsi shows us people drinking the new Wild Cherry and Vanilla flavours and dancing like nobody’s watching — before revealing that people are, in fact, watching.
The marketing campaign is all part of Pepsi's "That's What I Like" initiative, which follows everyday people enjoying Pepsi to the songs “Sexy and I Know It” by LMFAO and “Blinding Lights” by The Weekend.