Pepsi: "Wild Cherry" Film by Alma Miami

Pepsi Film Wild Cherry by Alma Miami

The Film titled Wild Cherry was done by Alma Miami advertising agency for Pepsi in United States. It was released in Mar 2020.

Wild Cherry

Brand:Pepsi
Agency:Alma Miami
Market:United States
Industry:Soft Drinks
Media:Film
Released:March 2020

Credits & Description

Client: Pepsi
Production: Direct Focus, Inc.
Producer: Kimera Rosen
Director: Joseph Kahn (Supply & Demand)
Post: ODD
Music Licensing: Barking Owl
Synopsis:
In two new ads, Pepsi shows us people drinking the new Wild Cherry and Vanilla flavours and dancing like nobody’s watching — before revealing that people are, in fact, watching.
The marketing campaign is all part of Pepsi's "That's What I Like" initiative, which follows everyday people enjoying Pepsi to the songs “Sexy and I Know It” by LMFAO and “Blinding Lights” by The Weekend.