Effie France 2016 | ||
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Boisson | - | Argent |
Brand: Nestle Waters France
Agency: Ogilvy & Mather / Zenith
Ogilvy chose a dynamic team of French Directors, Fleur & Manu. There's an ad culture in France around Perrier that’s not found outside of France. This is why we chose them. They are young and we knew they'd put great energy into the film. Ogilvy Paris is Perrier's long-time communications partner. Always starting from the Perrier brand DNA, the creative idea works from a set of fundamentals: extreme heat, party-club musi...