Client: Unilever / Persil
Agency: MullenLowe London / MullenLowe Brasil
Production: Sweetshop
Director: Liz Murphy
Chief Creative Officer: Jose Miguel Sokoloff
Creative Director: Katrina Encanto
Creative: Edgar Galang
Creative: Fabio Nunes
Creative: Caio Borges
Producer: Luke Goodrum
Producer: Carys Badrick
DoP: Olan Collardy
DoP: dan holland
DoP: Philip Reinhold
DoP: Matyas Erdely
DoP: Senzo Ueno
Global Business Director: William Dixon
Group Account Director: Charlotte Brookes
Account Director: Lee Allen
Account Manager: Jennifer Bates
Global Strategy Director: Chris Chalk
Strategist: Emma Batho
Assistant producer: Barney Ferguson
Editing house: The Editors AUS
Editor: Mark Burnett
Post Production
Post production company: Unit
Producer: Isabella Wakley
Shoot Attend: N/A
2D Lead Artist: Rob Ellis
Online Artist: Ian Baker
Sound
Sound design: Markus Ffitch
Lead sound: Unit
Music company: Big Sync
Composer: Philip Klein
Country: United Kingdom
Published: September 2020
Synopsis:
A decade after the launch of Unilever’s Sustainable Living Plan, MullenLowe in London, Dirt Is Good (Persil) global lead creative agency, launches ‘Real Change’, a campaign to communicate the new brand purpose and the action it is taking on the environment. Persil packs are now made with 50% recycled plastic and are 100% recyclable. Their formulations also contain plant-based stain removers. These changes are part of the brand’s long-term commitment to using sustainably sourced carbon in their products. This ambition is a core component of Unilever’s ‘Clean Future’, a ground-breaking innovation programme to change fundamentally the way that some of the world’s most well-known cleaning and laundry products are created, manufactured and packaged. MullenLowe and Persil have created ‘Real Change’, which highlights the need for us all to go beyond just ‘screen activism’; rolling-up our sleeves and getting dirty in taking real action for change.