Category: Transport, Tourism
Brand: Marca Peru
Media: Film
Country: Peru
Client: Marca Peru
Title: “Intercambiados”
Agency: FCB Mayo, FCB Mexico
Chief Creative Director: Humberto Polar
Creative Directors: Ricardo Ortiz, Emilio Diaz, Ursula de la Sotta
Art Directors: Ken Tokashiki, Mario Gonzales, Evin Vigo
Strategist Director & Brand Director: Lorena Oxenford, Ernesto Melgar
Brand Executive: Adolfo Vasallo, Viviana Bazan
Innovation Director & Digital Strategist: Jorge Luis Chumbiauca
UX Director: Vinicius Pineschi
Lead Creative & Content Strategy Manager: Jose Miguel Lara
UX & Project Manager: Jefferson Vivanco
Audiovisual Editor: Julio Castagnino
Director of Production: Edith Nako
Producer: Lissette Cervantes
Media Connection
Media Director: Gloria Herrera
General Media Deputy Director: Rubén Arenas
Media Planner: Silvana López
Media Assistant: Jorge Lino
Digital Media Assistants: Nadya Fuentes, Lizbeth Cánepa
Kubrick
Directors: Milovan Radovic, Victor Manuel Checa
Executive Producer: Julieta Kropivka
Project Supervisor: Rossana Velasco
Production Assistant: Mario Ruiz Tello
Shooting: Jose Luis Vilcavana
Assistant of Direction: Oscar Altamirano, Francesca Danovaro
Director of Photography: Iliano Gallegos, Piero Varda
First Camera, Drone: Iliano Gallegos, Daniel Gárate, Bebeto
Second Camera: José Cenas, Sasha Scheurich
Data Manager: Andrés Becerra, Sasha Scheurich
Gaffer: Enrique Apéstegui, Justo Diestra
Direct Sound: Martin Yorges, Ernesto Trujillo
Film Producer: Del Mate Productions
General Producer: Rafael Acuña
Production Supervisor: Scarlet Orrego
Producer: José Luis Maura
Production Assistants: Chiqui Castañeda, Gonzalo Mimbela
Scenery: Napo Quintana
Offline: Andrés Becerra, Milovan Radovic, Beto Barzola (Nativo Studio)
Online and Post Production: Wawin
Audio Producer: La Sonora
Music Production: Gonzalo Polar
Photographer: Leonel Ortiz
Makeup: Jessica Aranda
Scenery: Manu
Date: September, 2017
Description:
Marca Peru’s “Intercambiados” is a new multi-part campaign that exchanges six Peruvians from different cultural backgrounds – three famous and three unknown (a top comedian and a local weaver, for example) – in order to show the power of putting yourself in another person’s shoes. As these individuals change places, they learn to understand and value one another’s points-of-view, in order to forge a more unified country and community.