Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand's personal health programs. The activity supports Philips' shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology. Launching at Elvis Week in Memphis, Tennessee, the Philips 'A little more action' campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small ...