Pinacoteca do Estado de Sao Paulo Film Anthropophagy by F/Nazca Saatchi & Saatchi Sao Paulo
The Film titled Anthropophagy
was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for Pinacoteca do Estado de Sao Paulo in Brazil. It was released in Nov 2017.
Pinacoteca do Estado de Sao Paulo: Anthropophagy
Media
Released
November 2017
Posted
November 2017
Market
Industry
Creative Director
Creative Director
Creative Director
Creative
Creative
Production Agency
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Credits & Description:
"There is no right. There is no wrong. There is Art." says Pinacoteca
The São Paulo Pinacoteca, one of the most important museums in Brazil, launched a campaign to increase visitor frequency. Created by F/Nazca Saatchi & Saatchi, the idea behind the campaign is to demystify the act of appreciating art and thus draw the public closer to the museum.
In order to illustrate the concept "There is no right. There is no wrong. There is art," the agency created a commercial centred around a ...
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