Client: Hasbro
Brand: Play-Doh
Link: https://www.ebay.com/itm/32325...
Agency: Uproar!
SVP, Group Business Director: Helen McDermott
Account Executive: Chelsea Sager
Account Executive: Madeline McDermott
Brand Planning Director: Jennifer Fox
Social Strategist: Holly Stair
Creative Consultants: DDB New York
Chief Creative Officer, DDB North America: Ari Weiss
DDB New York, Chief Creative Officer: Lisa Topol
DDB New York, Chief Creative Officer: Derek Barnes
Executive Creative Director: Hannah Fishman
Creative Director: Cristina Rodriguez
Creative Director: Guillermo Santaisabel
Creative Technology Officer: Alexander Rea
Production: GHOST + COW
Director: Brandon LaGanke
Director: John Carlucci
Published: May 2018
Synopsis:
Christie’s Auction House recently sold the famous “Play-Doh” sculpture for $22,812,500. Having seen the awe-inspiring sculpture on the news and in person, Kristie decided she could make one “just as amazing” and is auctioning it off on eBay to help raise money for children in need.
Kristie would like hers to go for a bajillion dollar and the current bid for Kristie’s Play-Doh sculpture is $1,040!
Hasbro, the company behind the famous Play-Doh product, supported Kristie’s endeavor by donating the Play-Doh she used for her creation. Additionally, the company is promoting Kristie’s auction on Play-Doh’s Facebook and Instagram.
Uproar! was the agency that created the videos and all the digital and social content for Kristie’s Super Awesome Auction, and DDB New York served as a creative consultant.