Category: Gaming
Media: Digital
Brand: Play-Doh
Agency: DDB
Geo: France
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexander Kalchev
Copywriter: Jean-François Bouchet
Art Directors: Emmanuel Courteau, Rémi Picard, Natacha Olive de Cherisey
Clay Modelers: Emmanuel Courteau, Rémi Picard, Natacha Olive de Cherisey, Marion Dervaux
Agency Supervisors: Vincent Léorat, Camille Passot, Marie Tricoche
Digital Development: Merci Michel
Production: Eddy
Director: Emmanuel Courteau, Uri Lotan
Animation Studio: Brunch Studio
Producer: Mélanie Parisi
Modeling: Ugo Froment, Valentin Samuel
Surfacing: Ugo Froment, Jordan Lorcet
Rig: Sylvain Bonnet, Maxime Granger
Animation: Alice Dumoutier
Lighting / Compositing: Mathieu Maurel
Sound Studio: Cédric Boit, Clément Reynaud, Alexandre Vicart, Marine Crémer
Music: Alexandre Vicart
Published: April 2018
Synopsis:
In 2016, for its 60th anniversary Play-Doh launched their new communication platform called “A can of Imagination”. Last year, DDB Paris created "In the world of Play-Doh" campaign: 3 fully hand-made press and poster ads exploring what the world of Play-Doh looks like. Made entirely with modelling clay, the campaign was 100% in Play-Doh's DNA.