Alternative title: Xtra: The New Tampon
Media: TV
Category: Cosmetics & toiletries
Client: Playtex
Agency: Edelman
Production: Cowboy Bear Ninja
Country: United Kingdom
Chief Creative Officer: Jimmie Stone
Executive Creative Director: Jeremy Bernstein
Art Director: Robyn Segal
Creative Director/ writer: Bengt Asplund III
Associate CD / Copywriter: Samantha Wilco
Executive Producer: Bart Williams
EVP, Brand: Sallyanne P...