Brand: Poker Stars
Geo: France
Pokerstars: Simon Tilbury, Martin Szelenbaum, Kirsten Everett
Agency: Romance
Creative Director : Alexandre Hervé
Copywriters : Philippe Pinel & Frédérick Lung
Assistant AD: Julien Rezette
Brand Director: Sébastien de Milleville
Brand Manager: Nicolas Andrieux
Production Company: Insurrection
Director: Rudi Rosenberg
Published: February 2018
Synopsis:
PokerStars, world leader in online poker, has chosen Parisian agency Romance to develop its new international TV and social media brand platform. The platform, « you are already a great poker player », will roll out in 2018 in 10 countries including France, the UK and the US.
The agency released a hit campaign for PokerStars last year, generating the brand’s growth in French market share. The saga continues, starting with the new spot “Poker Faces”, which will be followed by another film in September, both directed by Rudi Rosenberg (Production Insurrection).