| PIAF, 2015 | ||
|---|---|---|
| Creative Use of Traditional Advertising Formats | directmail campaign | Silver |
Entrant LION COMMUNICATIONS s.r.o. - divize Leo Burnett
Title Mizející příběhy/Disappearing Stories, Directmail
Advertiser Post Bellum o.p.s.
Product/Service: directmail campaign
Industry: Other
Creative Director Richard Kolbe (Leo Burnett)
Copywriter Jan Holeček (Leo Burnett)
Art director David Broder (Leo Burnett)
Art Director Jakub Mach (Leo Burnett)
Ilustrator DRAWetc (DRAWetc)
Agency Producer Blanka Nájemníková (Lion Communication s.r.o.)
Account Manager Kateřina Šimberská (Leo Burnett)
Account Manager Tereza Stará (Leo Burnett)
Videoeditor Luboš Vacke (Freelancer)
Brief description: Post Bellum is a non-governmental organisation which documents and collects the legacy of contemporary witnesses of important milestones of the 20th century in order to ensure their stories do not pass away. The goal of the campaign was to generate awareness about the programme PAMET NARODA, as an important social project helping to keep the testimonies of contemporaty witneses alive for future generations.