Media: Ambient
Category: Public interest
Client: Tata Pravesh
Agency: JWT Kolkata
Production: F.O.R Films Pvt. Ltd.
Country: India
Director: Aditya Vikram Sengupta
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Arjun Mukherjee
Senior Creative Director: Partha Chowdhury
Creative Director: Tandra Chakravarty
Copywriter: Samarpita Das
Copywriter: Moeinuk Sengupta
Copywriter: Sayasi Ghosh
Executive Producer: Subham Bhattacharya
DoP: Satyajit Pande
Managing Partner: Vijay Jacob
VP: Arjun Mukherjee
SVP & Managing Partner: Vijay Jacob Parakkal
AVP & CSD: Tania Sinha
AVP & CSD - Digital: Surojit Sen
Client Servicing: Kusumanjan Banerjee, Soumyajit Banerjee, Somali Bhowal
Account Director - Digital: Soham Sengupta
Editor: Subhajit Singha
Production Design: Aditya Vikram Sengupta
Music: Subhagata Singha
Sound Design & Mixing: Hindole Chakraborty, Shreejit Gupta
Colourist: Debojyoti Ghosh
2nd D.O.P: Mayank Khurana
Assistant Director: Nilanjan Chakraborty
Location Sound Recording: Diksha mishra
Production Manager: T.K Sengupta
Production Assistant: Shayak Roy
Art Assistant: Shalini Mitra
Focus Pullers: K. Banu Chandar, Gittimukula Krishnachary
Production Executive: Abhijit Mitra
Post-production Studio: Edit Fx Studio
Published: June 2018
Synopsis:
Environmental decline is real. Our planet is headed towards destruction, through the choices we make every day. The real bad news however is that we are indifferent to this fact and oblivious to our mistakes. We don't even have time to think or realise that the impact we make on the planet with our irresponsible choices is making it the toughest place for our future generations to survive. So, we decided to prove this fact and sensitise all with an eye-opening social experiment. Two groups of people that represent two generations were invited to participate. They were asked to draw a simple picture on a given subject. But there was another task at hand. They had to select three colours out of a set of six to colour their pictures. They were told that the three colours they did not use will go to the second group who had to draw a picture on the same subject. After both groups were done, the drawings were compared. The results aroused a sense of guilt and remorse. Bringing home, a significant realisation.
#DoorwayToGreen