Client: Premier League
Head of Marketing: Craig Edmondson
Agency: Y&R London
Chief Creative Officer: Jon Burley
Creative Director: Jim Bolton
Creatives: Sophie Taylor & Joyce Kremer
Business Director: Ben Van der Gucht
Account Manager: Amun Grewal
Strategy Director: Ross Cameron
Strategist: Josh Taylor-Dadds
Producer: Charlotte Jude
Assistant Producer: Elena Di Maria
Designers: Chris Willis & Aaron Moss
Production Company: Y&R Productions
Director: Jo Tanner
Director of Photography: Federico Alfonzo
Producer: Karen Durham
Editing house: Hogarth
Editor & online artist: Tony Whetnall
Sound design: Lead sound: David Lazaro
Published: May 2018
Synopsis:
Peter Crouch.
The advert is the latest release in the star-studded ‘Best Lesson Ever’ campaign, and has been designed to drive deeper levels of engagement and advocacy among parents and teachers for Premier League Primary Stars. Other videos feature the likes of Wayne Rooney and Rafa Benitez, teaching similarly unique Maths and English lessons.
Premier League Primary Stars provides teaching resources, to be used at home or in the classroom, which use football to inspire primary school children in Maths, English, PE, and PSHE. Since launching, the educational programme has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years.
The ‘Best Lesson Ever’ videos have been directed by Jo Tanner with the campaign produced by advertising agency Y&R London.