This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and WCRS have launched a multi-media campaign, celebrating love in all its forms. The ‘Love Happens Here’ campaign will play out in two phases; ‘Hate’ and ‘Love’. The first phase draws attention to the rising problem of anti-LGBT+ hate crime in the London with Guerrilla-style fly-postering across the city, a covert take-over of Wi-Fi networks, statistic led taxi-tops and an event, which all tell stories aimed to raise awareness of the ongoing prevalence of prejudice. On the 23rd June, the second ‘Love’ phase of the campaign will launch, which sees the stories of hate crime replaced with ones of love, showing London that ‘Love Happens Here’. Every year thousands of families and friendships are broken apart due to a lack of understanding and tolerance towards the LGBT+ community. Pride’s message is a positive and inclusive rallying cry to everyone that it’s never too late to reconcile. To highlight this and celebrate the upcoming Pride season, Pride in London and Channel 4 have also partnered together in an industry first on a series of LGBT+ programming. From the 24th June, four LGBT+ themed adverts – created by WCRS and directed by Fred Scott at Pulse Films – will be aired during every Channel 4 programme, each representing different parts of the community. One of the adverts will also run as a 90” across cinema during the campaign period.
Media: Interactive
Category: Public interest
URL: http://lovehappenshere.london/
Client: Pride in London
Agency: WCRS, London
Production: Pulse Films
Country: United Kingdom
Director: Fred Scott
Executive Creative Director: Ross Neil
Creative Director: orlando warner
Creative Director: Joe Miller
Creative: Howard de Smet
Creative: Sidonie Chaffer-Melly
Creative: Tian Murphy
Creative: Charlie Gee
Producer: Chris Harrison
Agency Producer: Callum Procter
Agency Producer: Ross Frame
Agency Producer: Anna Lippert-Larsen
Agency Producer: Kaiya Taffel
Account Handling: Emma Marsland, Alexandra Gluck, Charlie Harrington
Planning: Matt Rhodes, Stuart Williams, Gemma Glover, Megan Atherton, Jack Cartwright
Agency Designers: Jacinto Caetano, Patrick Gibson, Abbi Chard
Director of Technology: Dino Burbidge
Creative Technologists: Liam Chapman, Andy Bridges
Media Agency: Jon Everare @ Pride in London
Media Partners: Jack Agency, Outdoor Plus, Clear Channel, 8 Outdoor, Kong Outdoor, Primesight, Media Circus, Ocean Outdoor, Outdoor Plus, Urban Vision, ECNLive, STORM, Exterion Gatwick & Stansted airports, Channel 4 (TV), Verifone (Taxi tops, London & New York), Mobly Media (New York).
Editor: Kevin Palmer @ Ten Three
Sound Design: Aaron Taffel @ Grand Central Sound Studios
Post-Production: Oisin O’Driscoll (Colourist @ The Mill), Tim Gaydon (Flame @Creative Outpost), Caroline McNulty (Post Producer @ Creative Outpost)