| Cristal Awards 2016 | ||
|---|---|---|
| Promo & Direct | Home | Sapphire (Silver) |
| Promo & Direct | Best use of Merchandising / In-Store Marketing | Grand Cristal |
| Promo & Direct | Best use of Merchandising / In-Store Marketing | Cristal (Gold) |
| Outdoor | Non Conventional Indoor Advertising | Cristal (Gold) |
| Design | Point of Sale | Emerald (Bronze) |
Brand: Pril
Media: DM
Category: House, Garden, Pets
Agency: TBWA
Geo: United Arab Emirates
Pril: One-drop bottle
Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the...