Caples Awards 2019 | ||
---|---|---|
Branded Content | - | Finalist |
Digital B to C | - | Finalist |
Agency: Proximity Madrid
Client: P&G Spain
Product: Proxima a ti
Title: “MENTAL LOAD”
Media: Digital, Social Media
Country: SPAIN
Date Of Campaign: FEBRUARY 15, 2019
Background:
Spain sets an example to the world when it comes to fighting gender inequality. This became evident with the holding of the first general strike to defend women’s rights and the massive demonstrations in the country’s biggest cities in 2018. In 2019, a series of con...