Procter & Gamble Film, Case study MENTAL LOAD [video] by Proximity Madrid
The Film titled MENTAL LOAD [video]
was done by Proximity Madrid advertising agency for Procter & Gamble in Spain. It was released in Feb 2019.
Procter & Gamble: MENTAL LOAD [video]
Brand
Media
Released
February 2019
Posted
May 2020
Market
Industry
Agency
Awards:
| Caples Awards 2019 | ||
|---|---|---|
| Branded Content | - | Finalist |
| Digital B to C | - | Finalist |
Credits & Description:
Agency: Proximity Madrid
Client: P&G Spain
Product: Proxima a ti
Title: “MENTAL LOAD”
Media: Digital, Social Media
Country: SPAIN
Date Of Campaign: FEBRUARY 15, 2019
Background:
Spain sets an example to the world when it comes to fighting gender inequality. This became evident with the holding of the first general strike to defend women’s rights and the massive demonstrations in the country’s biggest cities in 2018. In 2019, a series of con...
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