| Lions Communication 2018 | ||
|---|---|---|
| Film Lions | Online > Corporate Social Responsibility (CSR) / Corporate Image | Silver Lion |
Brand PROCTOR & GAMBLE
Entrant CNN ATLANTA
CNN Atlanta, USA Entrant Company
COURAGEOUS STUDIO New York, USA Idea Creation
PROCTER & GAMBLE Cincinnati, USA Idea Creation
GREAT BIG STORY New York, USA Idea Creation
COURAGEOUS STUDIO New York, USA Production
GREAT BIG STORY New York, USA Production
QUIGLEY-SIMPSON Los Angeles, USA Media Placement
Brent Miller P&G Marketing
Trevor Guthrie Giant Spoon Ideation
Laura Correnti Giant Spoon Ideation
Michael Chanak P&G Lead
Anne Harbison P&G marketing
Justine Lyn Giant Spoon Ideation
Lynwood Battle P&G n/a
Paul Baranda Giant Spoon Account
Ed Offshack P&G n/a
Caleb Smith Giant Spoon Brand Management
Derek Lu Giant Spoon Media
Tom Jones P&G n/a
Delaine Adkins P&G n/a
Walker Schiff Giant Spoon Strategy
John Pepper P&G n/a
Jennifer Halloran MassMutual Ideation
Kristin Lane MassMutual Ideation
Courtney Coupe Great Big Story n/a
Ben Whitla Great Big Story production
Kristin Lane MassMutual Social
Ben Herson Great Big Story n/a
Christa Spengeman MassMutual Ideation
Liz Dorrance MassMutual Content
Mark Trent Great Big Story production
Emily Wilcox Johannes Leonardo Account
Michael Pasquariello Great Big Story production
Chris McMillion Great Big Story production
Mark Aronson Johannes Leonardo Strategy
Jonathan O’Beirne Great Big Story production
Kate Behne Johannes Leonardo Account
Lily Shelmerdine Johannes Leonardo Account
Philip Robibero Great Big Story production
Otto Bell Courageous Studios Ideation Lead
Jacqueline Omanoff Great Big Story production
Mary Abramsom Great Big Story production
Lindsay Washick Courageous Studio DP
Steve Dolce Courageous Studio Production
Sally Rosenthal Great Big Story production
Ken Petrosky Great Big Story production
David Walton Smith Courageous Studio Director
Michael Southworth Courageous Studios Director
Chris Beaudry Great Big Story production
Nick Brennan Courageous Studios Producer
Justin Matley Great Big Story production
Matt Dornic Great Big Story Marketing/PR/Sales
Richard Butterworth Courageous Studios Producer
Eric Gonzalez Great Big Story Marketing/PR/Sales
Owen Hamilton Courageous Studios DP
Andrew Smith Courageous Studios Creative
Sophia Shin Great Big Story Marketing/PR/Sales
Umbreen Butt Courageous Studios Producer
Cristina Thompson Great Big Story Marketing/PR/Sales
Danielle Ward Great Big Story Marketing/PR/Sales
Sam Spiegel Courageous Studios Director
Chris Berend Great Big Story Ideation
Uyen Tieu Great Big Story ideation
Christine Cook Great Big Story Ideation
Entry Summary
P&G is a marketing powerhouse that is well accustomed to airing high-quality 30-second commercials. But the brand had never before ventured into the realm of long-form documentary. The Words Matter was a first for the company. The film brought together our extensive interview footage with Chanak, as well as other key stakeholders at P&G, archival footage, and visual elements that are synonymous with our video platform.
Brief Explanation
The film profiles the remarkable work of P&G's Michael Chanak in the 1980s, who helped establish P&G as one of the first Fortune 500 companies to add sexual orientation to its equal employment opportunity (EEO) statement of diversity. Twenty-five years later, that legacy lives on. This is the story of one man’s efforts to hold a corporation responsible and ultimately improve the lives of LGBT workers across the country.