Prólogo Film Case study by Los Goodfellas
The Film titled Case study
was done by Los Goodfellas advertising agency for Prólogo in Colombia. It was released in Mar 2018.
Prólogo: Case study
Brand
Media
Released
March 2018
Posted
March 2020
Market
Industry
Agency
Awards:
| Caples Awards 2018 | ||
|---|---|---|
| Digital B to C | - | Bronze |
Credits & Description:
Agency: Los Goodfellas
CLIENT Prólogo
PRODUCT Prólogo Bookstore
MEDIA Tinder
COUNTRY Colombia
DATE OF CAMPAIGN February 2018
BACKGROUND
Bookstores all over the world are an endangered species and Colombia is no exception. Every day a bookstore dies at the hands of something that seems more entertaining: Netflix, HBO, Facebook, YouTube, Snapchat, Tinder, YouTube, Youporn. This has led to the average number of books a Colombian reads dropping to 1.2 books ...
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