Caples Awards 2018 | ||
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Branded Content | - | Bronze |
Agency: Proximity Madrid
CLIENT PULLMANTUR CRUCEROS
PRODUCT CRUISES
MEDIA DIGITAL
COUNTRY Spain
DATE OF CAMPAIGN October 25th, 2017
BACKGROUND
Cruises have been taken over by mass tourism, and the whole thing has become impersonal.
IDEA
For this reason, Pullmantur Cruises, Spain’s shipping line par excellence, known and recognised for the quality of its crew, wanted to give a real demonstration of its differential value: personal service. and...