Media: Web Film
Category: Sportswear
Client: Puma
Agency: Havas Melbourne
Country: Australia
Director: Hamish Macgregor
Executive Creative Director: Damian Royce
Creative: Liam Travers
Creative: Joey Newton
Agency Producer: Lauren Bell
Account Director: Fiona Warren
Designer: Alex Roby
Project Manager: Leo Francis
Managing Director: Matt Houltham
Unfollowed athletes:
Adele Fornarino
Joe Berry
Rebecca Bainger
Demi Landry
Bridget Considine
Matthew Lesser
Amelia Cheer
Oliver Anderson
Fiona Herbert
Group Managing Director: Matt Houltham
Account Director: Fiona Warren
Senior Producer: Lauren Bell
Operations Manager: Leo Francis
Production company: The Directors Group
Executive Producer: Craig Griffin
Producer: Ruby Thomas
DOP: Marcus Cropp
1st Camera Assistant: Rod Th'ng
Grip/Gaffer: Alex Wilson
Stills Photographer: Jason Morey
Art Department/Wardrobe: Bianca Milani
HMU: Lara Haas
Runner: Amelia Mullooly
Music Composer and Sound Engineer: Nick Batterham
Colourist: Abe Wynan
Voice Over: Emily Roberts
Website production: Legroom
Media: Blue 449
Published: September 2018
Synopsis:
There’s an unknown breed out there, who go about their training without anyone noticing. They may not be world champions or have a huge following, but that doesn’t mean they’re any less dedicated. For every famous sports star there are hundreds of unknown athletes who are also extremely dedicated to their training. They too deserve to be recognised for the hours they put in and the commitment they have to beating their own personal bests. PUMA #TheUnfollowed celebrates real, dedicated unknown athletes through a series of online films that ‘follow the audience’ using sequential media retargeting – effectively putting them on a pedestal in a manner usually reserved for famous athletes.