Puma Film, Case study The 9'58 Biography - Case Film by BETC São Paulo
The Film titled The 9'58 Biography - Case Film
was done by BETC São Paulo advertising agency for Puma in Brazil. It was released in Apr 2019.
Puma: The 9'58 Biography - Case Film
Brand
Media
Released
April 2019
Posted
June 2020
Market
Industry
Agency
Chief Creative Officer
Executive Creative Director
Creative Director
Director
Designer
Awards:
| New York Festivals Awards 2020 | ||
|---|---|---|
| Artistry & Craft in Advertising | Design | Silver |
| Design | Brand Design | Silver |
| Clio Awards 2019 | ||
| Design | Publishing & Printed Materials | Silver |
| Cresta Awards 2020 | ||
| Print Design | Brochure/Publication | Grand Prix |
| Craft | Craft Campaign (any media) | Gold |
| Craft | Outstanding Art Direction (print) | Shortlist |
| D&AD Awards 2020 | ||
| Illustration | Entire Book | Wood Pencil |
| Art Direction | Art Direction for Direct | Shortlist |
Credits & Description:
Client: PUMA Brazil
Advertising agency: BETC São Paulo
CCO: Erh Ray
Executive Creative Director: Andrea Siqueira
Creative Directors: Alexandre Kazuo, Lucas Ribeiro
Art Direction and Illustration: Alexandre Kazuo, Lucas Ribeiro / Copywritter
Brand & Business Team: Camila Nakagawa, Giovana Degen, Camilla Steiman
Channels and Engagement VP: Carlinha Gagliardi
Strategy Director: Agatha Kim
RTV Production Team: Mariane Goebel, Anna Ferraz
Gr...
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