Qantas Frequent Flyer has launched a new campaign to encourage its 11.8 million members to be spontaneous and ask 'Why Not?' use their Qantas Points to do something they've always dreamed of and treat themselves or a loved one. The'Why Not?' campaign, developed in partnership with BWM Dentsu Sydney, showcases the unique rewards and benefits that can be unlocked as a member of the Qantas Frequent Flyer program. Through real member stories, the campaign shows how easy it is to earn points across a variety everyday activities, and then use them for something special like that first upgrade to Business, a getaway with a loved one that’s long overdue or extending a work trip to make it a holiday.
Alternative Title: Why not surprise someone?
Media: TV
Category: Travel, transport & tourism
Client: Qantas
Product: Qantas Frequent Flyer
Agency: BWM Dentsu Sydney
Country: Australia
Production: Collider
Country: Australia
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Asheen Naidu
Creative Director: Denny Handlin
Creative Director: Jon Foye
Head Of TV: Margot Fitzpatrick
Client Services Director: Brent Kerby
Designer: eeuwout baart
Managing Director: alex carr
Executive Planning Director: Karl Bates
Senior Planner: Caitlin Schuch
Head of Production: Simon Holdaway