45,000 Quality Street wrappers fall from the sky as families, residents and animals frolic in an idyllic snow-covered festive street as it positions the chocolate favourites as the "First sign of Christmas". In selected cinema screenings, the audience will also be given a magical 4D experience with real wrappers fluttering down on them as the commercial is played. There is also interactive projection and installation turning Covent Garden into a Quality Street - inspired Christmas wonderland for a day as well as a specially tailored Facebook campaign. For thousands of excited consumers Christmas really starts when the Quality Street tin is opened and people dive in to rummage for their favourite. In its new campaign Quality Street looks to drive this point home with a fun and festive offering showing how its sweets are the centre point of many families' Christmas moments and memories. The film launched yesterday on 23rd November with a magically festive 60" version and also a 30 second cut-down.
Brand: Quality Street
Media: TV
Category: Confectionery & Snacks
Agency: JWT
Geo: United Kingdom
Quality Street: The first sign of Christmas
Advertising Agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Dave Masterman, Barry Christie
Creatives: Andy Smith, Ryan Lawson
TV Producer: James Lethem
Planners: Richard Cottingham, Kevin Mercer
Business Directors: Brooke Curtis, Gillian Milner
Senior Account Director: Paola Natellis
Account Managers: Lillian Mak, Alastair Ferrans
Project Managers: Charlotte McCluskey, Halide Dale
Media agency: ZenithOptimedia
Media planner: Alice-Lee Havill
Director: Joanna Bailey
Production Company: Bare Films
Editor: Sam Sneade / Speade Editors
Sound: Sam Robson / 750MPH
Post Production Team: Pete Young / Jam