CLIENT: Toyota RAV4 Hybrid
TALENT: Keegan-Michael Key
CAMPAIGN TITLE: ‘Hybrid Learning’
BROADCAST SPOT: Title: ‘Why Wouldn’t Ya’ (Lengths: 30 /:15 / :26-:04 /:19-:07-:04)
WEB SPOTS: Titles: ‘Acceleration,’ ‘Cost Saving,’ ‘Hybrid Learning,’ ‘Maintenance,’ ‘Mileage,' ‘Styling’ (Lengths 1:17-1:30)
SOCIAL MEDIA VIDEOS: Titles: ‘Teachers' Lounge,’ Dodge Ball,’ ‘High Price’ (Lengths: :15)
AGENCY: Burrell Communications/Chicago
EVP, Chief Creative Officer: Lewis Williams
Executive Producer – Shirley Portee
Producer: Craig Wagner (freelance) and Carlo Treviso
CD: Lisa McConell
Copywriter: Elyse Simpson, Derrick Harmon
Art Director: Derrick Harmon
CO-WRITERS: Michael-Keegan Key, Rich Talarico
PRODUCTION COMPANY: Independent Media / Chicago
Director: Tucker Gates
DP: Mauro Fiore (Academy Award Winner)
Producer: Susanne Priessler
EDITORIAL COMPANY: The Colonie / Chicago
Creative Editor: Bob Ackerman
Assistant Editor: Graham Chapman
Finishing: Tom Dernulc
Assistant Editor: Ben Pokorny
Executive Producer: Mary Caddy
VISUAL FX/ANIMATION/DESIGN COMPANY: The Colonie/Chicago
VFX Artist: Tom Dernulc
VFX Assistant: Ben Pokorny
COLOR CORRECTION/TELECINE COMPANY: Nolo Digital/Chicago
Colorist: Michael Matusek
AUDIO + SOUND DESIGN COMPANY: Particle Audio/Chicago
Lead Sound Designer/Mixer: Katy Mindeman
Assistant Engineer: Jordan Stalling
Executive Producer: Laura Feeney
MUSIC COMPANY: Comma Music/Chicago
Composer: Josh Good
Creative Director: Larry Pecorella
Managing Director/EP: Bonny Dolan