Advertised brand: Realfood
Advertising Agency: LUP Jakarta, Jakarta, Indonesia
Executive Creative Director: Albert Chan
Creative Director: Andika Nugroho
Art Director: Rahmi Amelia
Copywriter: Refo Angkasa
Account Director: Ahmad Syakbani
Published: June, 2021
Synopsis: Realfood, an Indonesian healthy drink company launched their new product 'Realfood UP' and want to communicate the benefits of their new product through a billboard, a bird nest drink that can level up your body, health and energy. So we created a hard-to-read billboard that challenges people who have leveled up themselves with the product and unlock their new skills.
Headline: This Billboard is intentionally hard to read, because Realfood Up helps you to level up yourself.