МТС Film, Digital Red Quest by Grape Advertising Agency
The Film titled Red Quest
was done by Grape Advertising Agency advertising agency for subbrand: Red Quest (brand: МТС) in Russia. It was released in Mar 2011.
МТС: Red Quest
Released
March 2011
Posted
March 2011
Market
Industry
Agency
Awards:
| MIAF Awards 2011 | ||
|---|---|---|
| MIXX Awards (Internet): Campaigns | Integrated Campaigns | Third place |
Credits & Description:
In summer of 2010 Moscow lived though an environmental catastrophe. We invited our audience into a game - Red Quest - a story based on a legend of the Guardians, who hold the Secret to saving the Earth from the ecological collapse. Players took on the role of the Seekers, and made it their duty to find the Guardians and bring the Peace back. The Red Quest game engaged enormous audiences through a complicated and unique mix of media and communication channels: groups for different target audience...
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