Media: TV
Category: Sportswear
Client: Reebok
Agency: Nicholas Berglund
Production: Pantera & Co.
Synopsis:
"Be More Human" marks the first film done with the help of Nicholas Berglund for the Chinese market by the amazingly creative collective PANTERA. The platform launched a couple of years ago by "shining a light on the tough fitness community, the 'fitness freaks'—and letting them know, 'We get you'.