Media: TV
Category: Other
Client: RE/MAX
Agency: Camp + King
Production: Anonymous Content
Country: United States of America
Director: Autumn DeWilde
Creative Director: Rikesh Lal
Creative Director: Jesse Dillow
Executive Producer: Eric Stern
Executive Producer: Deanne Mehling
Sound: One Union Recording
Post production: The Mill
Editor: Pete Koob
CEO & Founder: Jamie King
CCO & Founder: Roger Camp
ACD/Art Director: Chris Nash
ACD/Copywriter: Mike Ng
Director of Production/Producer: Stacy McClain
Brand Director: Emily Dillow
Associate Strategy Director: Carlisle Hensley
Brand Manager: Helen Oddone
Line Producer: Scott Kaplan
Editorial: Cut + Run
Post Producer: Brady Fiero
Telecine: Adam Scott
Mixer: Joaby Deal
Finishing House: CT-SF
Synopsis:
On the heels of a No. 5 ranking in Entrepreneur's Franchise 500 survey, RE/MAX announced the launch of its 2018 advertising campaign which, along with social, digital and traditional activations, features TV spots created by Director Autumn De Wilde and San Francisco-based advertising agency Camp + King.
The campaign focuses on the power of personal recommendations and the substantiated claim that more buyers and sellers would recommend RE/MAX than any other real estate brand.
This is the third iteration of the advertising campaign Camp + King launched in 2016 called "The Sign of a RE/MAX Agent" that highlights the behind-the-scenes hustle of RE/MAX agents. The new campaign spans traditional and contemporary advertising mediums including short, dynamic spots for digital and social and content creation for popular sites like Buzzfeed.
“It’s hands down one of the most important claims we’ve been able to make, especially in an age when consumer ratings, reviews and recommendations are everything,” said RE/MAX Co-CEO Adam Contos. “The new ad campaign focuses not only on our agents’ outstanding experience and productivity but on a RE/MAX agent’s personalized service that makes them the most recommended in our industry.”
The campaign furthers the claim by saying RE/MAX agents are more recommended because they recommend what’s right for buyers and sellers. The TV spots along with digital, social and some print assets show RE/MAX agents pairing unique families with their perfect homes.
Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides, and more than 115,000 agents worldwide are part of the RE/MAX network.