Category: Automotive
Media: Film
Advertised brand: Renault
Advert title: Renault MEGANE Sedan – Be Unexpected
Advertising Agency: Publicis Istanbul, Istanbul, Turkey
Executive Creative Director: Can Faga
Creative Director: Melih Edis, Duygu Yegul
Art Director: Guney Turkel
Copywriter: Kerem Ceteci, Cem Isik
Account Team: Ezgi Ataseven, Ozlem Erbas, Ceylan Karamanli, Melih Ekim
Chief Strategy Officer: Selda Sedes
Strategy: Zeynep Bortacina, Ozge Arat
Agency Producer: Arzu Koksal, Erdem Ayaz, Ayten Gunes
Production Company: Filmpark
Director: Bahadir Karatas
Published/Released: June 2018
Description/Release synopsis:
Renault Turkey, launched the new Renault MEGANE Sedan campaign “Be Unexpected” conceived by Publicis Istanbul.
Renault MEGANE Sedan is now equipped with Apple CarPlay system that you can send messages, make calls, get road directions with voice commands. In this film, CarPlay feature is shown over a couple in a humorous way.