Caples Awards 2018 | ||
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Digital B to C | - | Bronze |
Agency: Proximity Madrid
CLIENT RENAULT
PRODUCT CROSSOVER RANGE
MEDIA DIRECT MARKETING
COUNTRY SPAIN
DATE OF CAMPAIGN June 6th, 2017
BACKGROUND
Times have changed, and so have roads and the way we travel. Gone are those endless family car journeys with mandatory rest stops when we would come across serendipitous, magnificent roadside treasures.
There are 167,000 km of roads in Spain, of which just over 10% are motorways, highways, and multi-lane ro...