Renault Film 40 Years of Passion by Publicis Conseil Paris
The Film titled 40 Years of Passion
was done by Publicis Conseil Paris advertising agency for subbrand: Renault Sport (brand: Renault) in France. It was released in Sep 2017.
Renault: 40 Years of Passion
Brand
Media
Released
September 2017
Posted
September 2017
Market
Industry
Agency
Executive Creative Director
Senior Art Director
Senior Copywriter
Executive Creative Director
Production Agency
Credits & Description:
When Renault started in Formula One, 40 years ago, they equipped their car - the RS01 - with a revolutionary – but unstable - turbo-charged engine. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of the eponymous team, seeing the smoking car pass in front of his garage, yelled out the nickname “Yellow Teapot” as a joke. The expression was quickly adopted and the RS01 was thereafter nicknamed The Yellow Teapot. But Renault kept on working…and finally ...
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