Media: TV
Category: Automotive
Client: Renault
Agency: We Are Social, France
Production: La Pac
Country: France
Director: ABCDCD
Producer: Justine Sautrey
Executive Producer: Jerome Denis
DoP: Victor Seguin
Editor: Linda Attab
Post Production / VFX
Post Production Company: Firm
Sound Designer: Kouz
Published: September 2018
Synopsis:
Le Pac roster directors AB/CD/CD release a new film for Renault. The new depicts a young girl putting some toy cars through their paces on an obstacle strewn racetrack set to the track Heavy Young Heathers by Joey Lawrence of Arabia. This charming film shot mainly form the childs POV sees the toy cars discarded as is called off to something else. The film was created by We are Social and the directors are repped by Forever in the UK/Agent Elson in the UK. Later her father finds one of the cars under her bed and gives it to her delighted younger brother who immediately runs off to excitedly play with it showing that second hand cars give great pleasure.