|Caples Awards 2019|
|Radical new strategy||-||Finalist|
Agency: Shackleton Madrid S.L.
Product: Renfe (Spain’s national railway company)
Title: The most expensive work of art
Media: outdoor, ambient, direct, digital
Date Of Campaign: 27/02/19
Every year, thousands of trains are vandalized and cleaning graffiti costs Renfe, the main rail network in Spain, more than 15 million Euros, an expense we all as Spaniards assume since it is a public company. In add...