The latest work from Rexona and Naked Communications Sydney offers devoted All Blacks fans the chance to win a corporate box to watch their team play France in the Rugby World Cup Final rematch at Eden Park on June 8. There's just one catch: The curtains of the corporate box are connected to the 'Rexona Treadmill of Devotion', so to keep the curtains open for the full 80 minutes someone needs to be powering the treadmill at all times.
Category: Cosmetics & toiletries
Client: Rexona
Agency: Naked Communications Sydney
Production: Flying Fish
Country: Australia
Director: Greg Page
Executive Creative Director: Simon Veksner
Creative: hamish grieve
Creative: Adrian McNamara
Producer: Kerin Casey
Business Director: Adrian Mottershead
Strategist: Bridie Commerford
Account Director: Anna College
Agency Producer: Gabrielle Flanagan
Marketing Director: Ian Bell
Brand Manager: Aymin Diab