Media: Ambient
Category: Public Interest, NGO
Brand: RFSL Dalarna
Agency: Magic Circle
Advertising Agency: Magic Circle, Stockholm, Sweden
Creative Director / Art Director: Patrik Lindkvist
Copywriter: Annika Brännström
Photographer: Malcolm Hanes
Geo: Sweden
Published: October 2016
Description: The Swedish LGBT-organization RFSL Dalarna inaugurated their new Clubhouse in the city of Falun. To help people find it, we drew lines in the colors of the rainbow all over the busiest parts of the city and guided them to the Clubhouse.
Credits: Advertising Agency: Magic Circle, Stockholm, Sweden
Creative Director / Art Director: Patrik Lindkvist
Copywriter: Annika Brännström
Photographer: Malcolm Hanes