Rialto Channel, the home of serious cinema, wanted to show that their films connect with audiences on a much deeper level. So DDB New Zealand, made the audience part of the story, using films in a way they've never been used before: to fight breast cancer.
Media: Experiential
Category: Entertainment & leisure
Client: Rialto Channel
Agency: DDB New Zealand
Country: New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Brad...