A Common Thread’s Brendan Williams Directs Campaign Launching Rite Aid’s Wellness 65+ Program
Swimmer opens on a remarkably fit, 67-year-old-man who is about to dive into a swimming pool. As the voice-over says, “Every now and then, you’ve got to ask yourself, ‘How did I get here?’” the man is seen having his blood pressure checked by a Rite Aid pharmacist. The other two spots, Water Fight and Scrambler, feature a woman engaged in a playful backyard water fight with her grandson, and a wom...